How to Prepare Before Class

  • Step 1 - Bring Your Lead Magnet (PDF)

    Your lead magnet is your value offer—the thing that convinces a buyer or seller to exchange their contact details. Bring a finished PDF to class. You will build your automation around this.

     

    10 Proven Lead-Magnet Ideas for Realtors. Choose one and complete it before Day 1:

     

    1. 10-Minute Home-Equity Check

    2. 30-Day Listing Launch Plan

    3. Staging ROI Cheatsheet

    4. Two Homes Worth Touring This Weekend

    5. First-Time Buyer Playbook

    6. Cost-of-Waiting Calculator

    7. Move-Up Seller Gameplan

    8. Investor Deal Digest (Monthly)

    9. Neighborhood Micro-Guide

    10. Post-Close Home Care Calendar

    Quick Pro Tips

     

    • Add a binary CTA (e.g., “Reply ‘CMA’ to get the Equity Check”).

    • Route every download into your CRM with a tag + 48-hour task.

    • Add a “Book a 10-minute Plan Call” button inside the PDF.

    • Use Canva + ChatGPT to build it quickly and beautifully.

  • Step 2 - Create a Lead Capture Form

    Select any of these free tools:

    • Google Forms – simple + feeds into Sheets

    • HubSpot Free CRM – form to CRM automation

    • Tally.so – modern look + conditional logic

    • Jotform – stylish templates + autoresponders

    • MailerLite – great for delivering freebies

     

     

    Form Tip:

    Add hidden fields for lead source (IG, FB, YT, Open House), and set your CRM to send:
    ✔️ Same-day thank-you email
    ✔️ 48-hour follow-up task

     

     

     

  • Step 3 - Add Your Form to Your Linktree

    You’ll need your Linktree ready with your form added.

     

     

     

     Tip

    Keep all your files (PDF, form link, Linktree link) in one folder you can open quickly.

     

Cheesette Cowan is a real estate coach and business strategist who helps agents build companies that fund—not run—their lives. Through a systems-first, CEO-level approach, she turns chaos into clarity: simple structures, smart automation, and a daily rhythm that makes revenue predictable. Her work blends mindset and mechanics—teaching agents how to lead like owners, communicate with confidence, and design businesses that scale with ease. Known for straight talk and practical frameworks, Cheesette has guided new and seasoned agents to replace hustle with intention, grow profit on purpose, and create client experiences that generate repeat and referral business. Whether she’s speaking, coaching, or building playbooks behind the scenes, her mission is the same: help you install the structure, habits, and leverage (systems → tools → people) that free your time and grow your income. If you want a real estate business that works when you do—and keeps working when you don’t—Cheesette shows you how to build it, step by step.


She is known for:

  • Straight talk
  • Practical frameworks
  • Turning chaos into clarity
  • Helping agents grow profit on purpose
  • Creating client experiences that lead to repeat & referral business

Her mission:
Install the structure, tools, and leverage that free your time and grow your income whether you’re working or not.


What you’ll walk away with:

  • A completed lead magnet
  • A live lead capture form
  • A working Linktree
  • A full 8×8 New Lead Follow-up Plan
  • Real systems you can deploy the same day

2:00PM - Stage Right

VIP Workshop Promise